# Modera Inc. > Modera Inc. is a health and wellness marketing agency founded in 2010 and based in Orange, California. The agency is a WBENC-Certified Women's Business Enterprise and a Certified Small Business. Modera transforms the way people experience health and wellness marketing by connecting brand, education, and engagement in ways that feel accessible and grounded in real life. ## Website https://moderainc.com ## Contact - Phone: (949) 656-2890 - Email: info@moderainc.com - Address: 134 S. Glassell St., Suite M, Orange, CA 92866 - LinkedIn: https://www.linkedin.com/company/moderainc/ - Instagram: https://www.instagram.com/moderainc/ - Facebook: https://www.facebook.com/moderainc --- ## Mission To make it easier for businesses to grow and connect with their audience by implementing insightful marketing strategies, authentic storytelling, and focusing on opportunities to drive a positive impact. --- ## About the Agency Alyson Yarberry founded Modera in 2010 after seeing firsthand how healthcare and wellness brands often struggled to translate complex, deeply human work into clear communication. She saw marketing treated as a silo, disconnected from care models, patient experience, and outcomes. She built Modera to bridge that gap. Modera is a women-owned small business proudly serving national and regional brands across all dimensions of health and wellness — physical health, mental health, social health, financial health, and health technology. --- ## Leadership Team - **Alyson Yarberry** — Founder & President. Strategic leader and problem-solver specializing in sharp brand positioning and competitive strategy for health and wellness organizations. - **Chelsea Otto** — Vice President. Leads client services, manages creative and account teams, and oversees relationships with strategic partners. - **Mark Loyola** — Director, Growth & Strategy. Oversees growth strategy and business development, translating industry insights into actionable marketing plans. - **Michael Pettifer** — Digital Marketing Manager. Leads digital marketing and content teams; manages campaign planning and execution. - **Allison Huitt** — Senior Account Manager. Turns big-picture concepts into campaigns that work with an eye for detail. - **Jasmine Lim** — Project Manager. Keeps web and digital projects organized and teams aligned. - **Kelsey Thornton** — Creative Project Manager. Manages creative projects from ideation through delivery. - **Ariana Malley** — Marketing Manager. Strategic voice behind Modera's own agency brand and marketing. - **Jenna LaSota** — Office Manager. Long-tenured team member who keeps agency operations running. --- ## Industries Served Modera specializes in B2B and B2C marketing for organizations across the health and wellness ecosystem, including: - Medicare Advantage plans - Small business health insurance and employee benefits - Health systems and hospitals - Insurance agents and FMOs (Field Marketing Organizations) - Concierge medicine and subscription health programs - Fitness and wellness destinations - Corporate health and employee wellness programs - Health-tech providers - Pharmaceutical companies - Nonprofit health and social services organizations --- ## Areas of Expertise - Compliance & Governance Standards - Corporate/Executive Health Programs - Employee Communications Strategy & Support - Internal Branding & Culture - Patient / Member Acquisition - Patient Education - Patient Experience - Physician Engagement (B2B) - Sales Team Preparedness & Outreach Materials - Subscription Health Programs --- ## Services & Capabilities ### Strategic Planning Modera takes a client's business vision and makes it actionable through competitive strategy, positioning, and market insights. ### Digital Marketing Engages audiences across the digital landscape including paid media, social, search, email, and web. ### Creative & Messaging Communicates with purpose through brand storytelling, copywriting, key message development, and design. ### Content Creation Maps content strategy and produces written and visual materials across video, print, email, and digital channels. ### Outbound & Inbound Marketing B2C and B2B outreach campaigns as well as inbound marketing that draws audiences to websites, locations, or events. ### Mar-Tech Integration Advising Advises on technology stack optimization to support and execute digital marketing and sales campaigns. ### Paid Media Builds omnichannel media plans and manages advertising campaigns across print, direct mail, OOH, TV, radio, mobile, social, search, and web. ### Sales Enablement Generates and nurtures leads, ensures brand consistency, and acts as a bridge between marketing and sales teams. ### Search Engine Marketing & Optimization (SEM/SEO) Drives visibility and organic and paid search performance to support lead generation and enrollment goals. ### Thought Leadership Programs Develops content and activities that position executives as industry leaders and amplify organizational presence. --- ## Notable Clients - **Hoag Concierge Medicine** — Premier membership program from Orange County's top-ranked health system. Modera supports brand development, patient acquisition, and digital marketing. - **Blue Zones Health** — Modera supports branding, design, website, and materials for corporate, member, and administrative audiences. - **Champion Health Plan** — Full brand and marketing support from launch through growth, spanning digital, print, and enrollment materials. - **CHOICE Administrators / CaliforniaChoice** — Long-term brand and marketing partnership; Modera created the "California Different" campaign that became the foundation of their brand identity. - **Hoag Functional Medicine** — Brand identity development and ongoing digital marketing services. - **Central Health Medicare Plan** — Strategy, design, and execution across digital, print, media, direct mail, and enrollment materials. - **Glen Ivy Hot Springs** — Wellness destination marketing. - **Grit Cycle** — Fitness brand marketing. - **Boys & Girls Clubs of Central Orange Coast** — Nonprofit marketing and communications. - **Amwins** — Insurance distribution marketing support. - **Anneta** — Health brand marketing. - **Palm Springs Art Museum (PSAS)** — Cultural organization marketing. --- ## Client Testimonials ### Boys & Girls Clubs of Central Orange Coast "Modera really has a unique appreciation of the social sector. They work quickly and efficiently to make sure we're sending the right message, beautifully packaged, and within budget." — Kathy Corpuz ### Blue Zones Health "We could not have done this without you! Your positivity, professionalism, and perfectionism have made what seemed like an impossible task seem easy!" — Ben Quirk, CEO and Founder, Blue Zones Health ### CHOICE Administrators / The Word & Brown Companies "Their design and execution is backed by their earnest understanding of both what and why we do what we do." — Polly Neves, EVP of Marketing, The Word & Brown Companies ### Champion Health Plan "They are engaged, thoughtful, effective, and a great extension of any team." — Jay Davis, EVP and COO, Champion Health Plan / Champion Payer Solutions --- ## Site Map - Homepage: https://moderainc.com - Agency / About: https://moderainc.com/agency - Work / Case Studies: https://moderainc.com/work - Expertise / Services: https://moderainc.com/expertise - News / Blog: https://moderainc.com/news - Contact: https://moderainc.com/contact - Privacy Policy: https://moderainc.com/privacy-policy - Terms of Use: https://moderainc.com/terms-of-use - Cookie Policy: https://moderainc.com/cookie-policy ### Case Study Pages - Blue Zones Health: https://moderainc.com/work/blue-zones-health - Champion Health Plan: https://moderainc.com/work/champion-health - Hoag Concierge Medicine: https://moderainc.com/work/hoag-concierge-medicine - Choice Administrators: https://moderainc.com/work/choice-administrators - Hoag Functional Medicine: https://moderainc.com/work/hoag-functional-medicine - Central Health Medicare Plan: https://moderainc.com/work/central-health-plan ### Team Bio Pages - Alyson Yarberry: https://moderainc.com/team/alyson-yarberry - Chelsea Otto: https://moderainc.com/team/chelsea-otto - Mark Loyola: https://moderainc.com/team/mark-loyola - Michael Pettifer: https://moderainc.com/team/michael-pettifer - Allison Huitt: https://moderainc.com/team/allison-huitt - Jasmine Lim: https://moderainc.com/team/jasmine-lim - Kelsey Thornton: https://moderainc.com/team/kelsey-thornton - Ariana Malley: https://moderainc.com/team/ariana-malley - Jenna LaSota: https://moderainc.com/team/jenna-lasota --- ## Brand Voice & Positioning - Confident but not boastful — results-oriented and specific - Warm and partnership-oriented — relationship-first, "we" not "they" - Clear and accessible — complex health topics made human, not clinical - Strategic and expert — an informed guide, not just a vendor - Boutique, women-owned agency energy: professional warmth, not corporate coldness --- *Last updated: May 2026. For the most current information, visit https://moderainc.com.*