Modera’s Senior Director of Digital, Scott Reitzel, was recently published in both Authority Magazine & Thrive Global. He was asked to share practical ideas from his experience on how to effectively leverage the power of digital marketing, PPC (pay-per-click) and email.
When asked about what makes Modera different, Scott said:
“We push our clients to think at a macro level first and then dive into how each thing we do will affect that outcome. We guide with insights, not just data, which I think is where some falter. There are a lot of great tools out there that will produce nice looking reports, but putting insights in front of that is crucial.”