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Modera’s Senior Director of Digital, Scott Reitzel, recently guest wrote an article for MarTech Series discussing the reasons for using a multichannel digital marketing (MDM) strategy, and how doing so can be a key ingredient in your company’s recipe for success. 

“MDM is an expression of the understanding of where your target market is and how they want to be spoken to. Simply put, this type of strategy can prove to your consumer base that you know and understand them. While emphasizing front-end research, a multi-variant content-focused marketing strategy is necessary for expanding brand awareness and connecting with your target audience in ways that fit their unique needs and preferences.”

To read the full article, visit MarTech Series.