Scott Reitzel, Pens 'The Importance of Driving Multichannel Digital Marketing Today' in Martech Series

Modera's very own Scott Reitzel, Sr. Director of Digital and seasoned marketing veteran, was featured in MarTech Series as a guest author on June 28, 2021. The piece, 'The Importance of Driving Multichannel Digital Marketing Today' details why marketers must tailor their strategies to more than just one channel of marketing in order to reach, serve, and delight their target audiences with success. Scott has over 15 years of digital marketing and communications experience which includes driving strategic development and implementation of brand and reputation campaigns across the Fortune and FTSE 100.

MDM is an expression of the understanding of where your target market is and how they want to be spoken to. Simply put, this type of strategy can prove to your consumer base that you know and understand them.