Alyson Yarberry

Alyson
Yarberry

Founder & President

Alyson is Modera’s President, founding the company in 2010. She is an accomplished business person specializing in marketing and advertising. Her experience includes leading local and national accounts. She is on the board of directors for The Priority Center which serves at-risk children and their families in Santa Ana, CA. One of Alyson’s strengths is driving operational efficiency which has allowed Modera to scale year after year to attain continued client success. Alyson is happy she listened to that inner voice calling her to establish a company that would equip brands for a new era of marketing. By blending innovative modalities of advertising, marketing and communications, Alyson provides Modera and its clients the strategic foundation for long-term achievement. Prior to starting Modera, Alyson held senior executive roles at boutique agencies across Southern California. She believes that anyone can have it all if they focus on their true purpose. As the champion and chief curator of Modera’s inclusive and transparent culture, Alyson wants every teammate to enjoy their life while working hard towards achieving their goals. She is also dedicated to developing more women leaders in marketing by supporting programs and communities that provide women with a platform for growth and advancement. She championed Modera through the process to designate Modera as a WBENC-Certified Women’s Business Enterprise. Alyson also is the proud mother of a talented writer.

Let's get personal.

Best advice you’ve ever received? 
If you have more than three priorities, you have no priorities. (thanks Brené Brown)

Can you give us a hot take? 
Cats are far better companions than dogs and most people. (cue, cat lady jokes)

Movie you can quote from beginning to end: 
Zoolander