Clarion has been recognized as a global leader in the consumer and commercial automotive industry long before the era of digital and online marketing. Modera was tapped as its Agency of Record in 2012 and has since helped to reimagine website, showcase their burgeoning technologies, and modernize their brand identity by increasing Clarion’s online presence in social platforms.
Modera has designed a number of microsites for Clarion and its sub-brands with dynamic design and functionality, featuring new and innovative products and services, and to give the brand an overall new, modern, look and feel.
Digital & Social
Starting from scratch, we developed a solid online following for Clarion by creating a plethora of cohesive content across platforms not previously utilized by the brand. We activated search ads, videos, and user-generated content to increase reach to over 2 million impressions and saw conversion rates that averaged over 60%.
Modera also designed illustrated posters to commemorate the company’s 75th anniversary, reaffirming its stature in the industry, while positioning it for future success in the digital age.
We leveraged Clarion’s existing customer base on social media to conduct extensive market research to help bolster the brand and utilize feedback for future efforts. We incentivized customers to participate in surveys by partnering with influencers and hosting contests, giveaways and deploying street teams, further assisting to guide the brand. By implementing this strategy, we gave existing customers a chance to acclimate to the new look while simultaneously doubling our target leads.
Consumer Research Case Study
Since 2012, Modera has provided a broad array of agency services for Clarion Corporation of America, a leader in consumer and commercial automotive systems. For statistical validity, Clarion sought 500 leads for each survey. Modera created landing pages with relevant questions for each automotive safety technology. Each survey produced better results, thanks to relevant re-marketing lists, and every survey produced at least double (sometimes 4x) the target amount of leads.