Modera became GritCycle’s Agency of Record in June of 2021 to help grow their On-Demand memberships and Studio rider base through an increased digital presence. Services include organic social media content development and account management, paid social strategy and campaign management, email marketing and web services.
Modera was tasked with creating an updated look for GritCycle.com, as well as building out a new page structure to highlight their most valuable assets: the talented GritCycle instructors and their beautiful Southern California studios. Working with GritCycle, we created a destination to make it easier for their community members to book rides, learn about instructors, and feel more engaged with the brand.
Modera helped GritCycle segment their weekly newsletter based on location of the various studios in order to increase engagement and optimization.