Maintaining the Legacy
of a Changing Brand

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In 2018, Toshiba America Client Solutions, Inc. became Dynabook Americas, Inc. 
To educate their customers of this important change, Modera collaborated with Dynabook on a campaign to launch the new brand. Modera implemented a digital media plan aimed at reaching business professionals through search, display and social media advertising channels. Modera also developed a variety of sales and marketing assets such as milestone logos, product one sheets, videos, and trade show materials to reflect the Dynabook brand.