From Cultural Movement to Market:
Introducing Blue Zones^™ Health

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Modera works closely with the team behind Blue Zones^™ Health to determine the most effective way to visualize and communicate the innovation and value proposition of their groundbreaking health care delivery model. In 2004, National Geographic researchers found five places in the world where people live better and longer, with fewer chronic illnesses. They chronicled their discoveries in an Emmy Award-winning documentary, “Live to 100: Secrets of the Blue Zones.” This started a movement, an ecosystem of activated populations concentrating on underlying causes of illness. By leaning into the cultural momentum from the 25+ years of Blue Zones evidence-based longevity research and support from the physician community, we aim to bring their innovative health model to life. We craft compelling narratives and visuals designed to deeply resonate with their audience, while also inspiring transformative change by showcasing the power of a whole-person approach to health.