Connecting Patients to
a New Kind of Care
Modera was brought on to support the growth of Hoag's Concierge Medicine practice. In an effort to brand and generate leads, we took an omnichannel approach by developing dynamic paid social advertising, Google search, email marketing and outdoor advertising. Our combined marketing efforts for Hoag Concierge Medicine lead targeted audiences back to a website created specifically for this Hoag offering. Modera also developed strategic messaging and content to emphasize the features and benefits of concierge medicine such as greater access to primary care physicians, flexibility in how to receive care, convenient appointment options and more. Our collaboration with Hoag continues to help one of Orange County's leading healthcare providers surpass their enrollment goals month-over-month.