In 2018 Dynabook Americas, Inc. became the new name of Toshiba America Client Solutions, Inc. To get the word out and inform consumers as well as the general public about the name change, Dynabook came to Modera for help.
Modera was tasked with creating a digital marketing media plan that would help tell the story “Toshiba is now Dynabook”. The plan incorporated new messaging for multiple different campaigns with a unique look / feel for each, specific targeting through Google Search and Display, Facebook, LinkedIn and YouTube.
As the relationship grew, Modera was also asked to design and develop new product and company materials including milestone logos, product sell sheets, product videos, and trade show materials.
I and my team have had our expectations consistently exceeded by Modera's work and client service. From their first presentation, we felt they were people we liked and wanted to work with and they've proven we can trust our gut.-Phil, VP of Marketing at Dynabook