Modera was named Glen Ivy Hot Springs‘ Advertising Agency of Record in September of 2021. Since then, we have undertaken the development and execution of their monthly digital newsletters and dedicated eBlasts, which inform members, guests, and potential spa-goers of all the exciting special offers, events, packages and services they provide. We are also responsible for developing cross-channel campaigns aimed at increasing awareness of all “The Glen Ivy Experience” entails.
Modera designed digital ad campaigns to support e-commerce sales centered around holiday promotional initiatives. These campaigns ran across a multitude of digital channels including Facebook, Instagram and paid search on Google. With the expertise from our digital ad team, Modera built highly targeted audiences from both geographic and demographic perspective, which lead Glen Ivy’s most successful promotional sales campaigns to date.
Valentine's Day Digital Campaign
Newsletter and Dedicated Eblasts
Each month, Modera creates an E-Newsletter informing Glen Ivy’s large database of resort fans and members of special promotions, packages and services. Glen Ivy also hosts a number of special events throughout the year, like Evenings at Glen Ivy, and we develop dedicated e-blasts to promote the exciting programming, resulting in interest, sales and event package purchases.