CHOICE Administrators has been helping small businesses offer flexible health insurance solutions to their employees since 1996 and working with Modera since 2011.

Throughout our years of working together, CHOICE Administrators has been ever evolving, but our relationship has never faltered. From website design, marketing materials, and brand management, Modera has offered a full range of services to CHOICE Administrators, and their two lines of business, CaliforniaChoice and ChoiceBuilder. 


Web Design

Previous versions of the CaliforniaChoice website were not reflective of the ease and flexibility they offered members when it came to their health care needs and the information they would need to select a plan. Modera provided design options that were not only fresh and appealing to the user, but easy to navigate and simple for a member to find information.


When CaliforniaChoice needed updated videos to transcribe their services, Modera was in charge of facilitating the execution of the videos which included script writing and custom graphics.


When CHOICE Administrators needed to refresh their overall look to match their unique offerings in health insurance, Modera was key in developing ideas and branding that reflected their passion for providing a California Different way of health care. We managed everything in their brand guidelines from imagery, language, fonts and colors used to bring their messaging to life.

California Choice



Being a health care program, CHOICE Administrators requires many printed materials for not only members but the brokers who sell the plans. Modera has been tasked with managing the copywriting, design, print services and fulfillment of materials needed. Modera also handles the multitude of ads that are representative of CHOICE Administrators.


To keep in touch with members as well as create brand recognition, CHOICE Administrators utilizes member events, as well as tradeshows, to engage the public in the ease of choosing health care. Modera was tasked with design, vendor management and fulfillment of materials needed such as tradeshow booths, giveaways and signage that kept the new branding in mind.

California Different Evolution

The California Different brand continues to evolve and as part of the evolution, Modera developed “That California Different Feeling” campaign featuring lifestyle imagery that expresses and evokes the feelings of joy, happiness, freedom, and peace of mind that CHOICE Administrators provides to Brokers, Employers, and Members.